Privacy Policy.

Who we are

Supermoo is made by Reweave, Inc., a 501(c)(3) nonprofit building tools for movement and learning. Find out more at reweave.org.

What data Supermoo collects

Supermoo collects no personal information. There is no account, no login, no name, no email address.

The following information is stored only on your device using local storage on your phone (and your Apple Watch, if paired). It never leaves your device and is never sent to any server:

• Your daily move counts and move history
• Your current streak and all-time totals
• Your reminder preferences (days, times, frequency)
• Your move goal
• Whether you've completed onboarding
• Sound and notification settings
• Watch app sound preference (on the watch only)

This data is deleted if you delete the app. We have no copy of it.

Purchases and payments

In-app purchases (Supermoo Monthly, Annual, and Lifetime) are processed by Apple via the App Store, by Google via Google Play, or by Stripe via the Chrome Web Store (web billing). We use RevenueCat to verify and manage purchase status across all platforms.

RevenueCat receives a randomly generated anonymous identifier to track your purchase status. No name, email, or personal information is shared. You can review RevenueCat's privacy policy at revenuecat.com/privacy.

We do not store or process your payment details. All payment handling is done by Apple, Google, or Stripe.

Notifications

If you grant permission, Supermoo schedules local notifications on your device as movement reminders. These are generated and stored entirely on your device. No notification content is sent to or processed by any external server.

Audio assets

The app's dance song streams from a Cloudflare R2 bucket controlled by Reweave. Cloudflare receives standard request data (your IP address) needed to serve the file. No personal information is sent. We do not log or correlate these requests with any user.

Analytics

Supermoo uses Firebase Analytics to count anonymous usage events. This helps us understand what's working and what isn't, so we can make the app better.

The events are things like: app opened, move logged, goal reached, paywall shown, sound changed. No personal information is sent. No name, no email, no precise location. We do not link these events to your identity because we have no identity to link them to.

Firebase generates a random anonymous device identifier so that repeat events from the same device aren't double-counted. You can review Google's Firebase privacy practices at the link above.

Beyond Firebase Analytics, the only other measurement tool we use is Meta's Facebook SDK, which exists purely to measure whether our ads on Instagram and Facebook are actually working. See the next section for full detail. No data brokers. No session replay tools. No heatmaps.

Meta SDK (Facebook SDK)

When we run Supermoo ads on Instagram or Facebook, we need a way to know if they actually work. Meta's SDK is the tool that handles that measurement. Here's what it does and doesn't do.

If you install Supermoo from a Meta ad, Meta receives an anonymized signal that the install happened. That's how they tell us "this ad got an install" without telling us who you are.

On iOS 14.5 and up, the SDK only collects your device's advertising identifier if you grant permission via the Apple tracking prompt that appears on first launch. If you decline (which is the default for most people), Meta only gets an aggregated, privacy-preserving signal via Apple's SKAdNetwork system. No individual tracking.

On Android, the SDK uses Google's advertising identifier by default. You can reset or opt out via Android Settings → Privacy → Ads.

The SDK does not read your moves, your streaks, your reminder settings, or anything inside the app itself. It only sees install and app-open signals.

To opt out at any time on iOS: Settings → Privacy & Security → Tracking → Supermoo. To opt out on Android: Settings → Privacy → Ads → Delete advertising ID.

Meta's data handling is governed by their own privacy policy at facebook.com/policy.

Apple Health

If you grant permission, Supermoo logs each completed move as 4 active calories and 1 exercise minute to Apple's Health app, from your iPhone, iPad, or Apple Watch. Supermoo only writes these completed moves to Health; it never reads your health data.

This data is written directly to Apple's Health database on your device. It does not leave your device. Reweave does not see it, store it, or have any access to it.

You can revoke this permission at any time in iOS Settings → Health → Data Access & Devices → Supermoo. The app continues to work normally if you decline or revoke.

Apple Watch sync

If you have an Apple Watch paired with your iPhone, Supermoo uses Apple's WatchConnectivity framework to sync your move count, daily goal, and streak between the two devices. This sync happens locally over Bluetooth between your devices. The data does not pass through any Reweave server.

The watch app stores its own copy of move data on the watch using on-device storage. Same rule: never leaves the device.

Third-party services

The third-party services Supermoo uses are: Firebase Analytics (anonymous usage events, see above), Meta SDK (ad install attribution, see above), RevenueCat (subscription management), Cloudflare R2 (to host the dance song asset), and Apple Health (Supermoo writes your completed moves to the Health app, on your device only). No behavioural trackers or data brokers are used.

Children's privacy

Supermoo does not knowingly collect any personal information from anyone, including children. Since no personal data is collected at all, the app is safe for users of all ages.

Changes to this policy

When we update this policy, the new version goes live at this URL with a fresh date at the top. If we ever start collecting more data, we'll say what and why in plain English.