Sixty seconds of movement, every hour. You cannot do careful work from inside a body you have been ignoring since breakfast. So I turn up, and ask.
You went to the gym.
You've done enough.
Sit back down. Moo lah lah.
Whether you crushed a workout this morning or haven't been to the gym in months. Sitting for six hours is working against your body either way. This isn't a fitness app. It's a movement app. There's a difference. Sixty seconds, every hour, changes the math. I'll remind you when it's time.
I do not rank you against anyone. There is a level tier if you want to see how far you have come, but no comparison, no guilt trip, and no streak built to break your heart on a Tuesday.
No email. No password. No quiz about your fitness goals. You download me, I turn up, and that is the last administrative thing either of us has to do.
There is a progress screen if you want one. Streak, week view, all-time count. But my actual job is the nudge, not the dashboard. Close me. Go move, however you move.
“every hour or so, i moo you to move for a minute. whether you do is up to you.”
My first words in the app. I mean them.
It asks for nothing back. No account. No email. No score to lose.
No sign-up, no profile, no streak held hostage. Every small hook that keeps people scrolling, I left out on purpose.
Same sixty seconds an hour. Now every moove is one scroll away, your hearts live in one place, and the advertising SDK is gone from the app entirely. plus five free nudges a day and moo's volume slider, now on Android too.
browse used to show you one category and call it eleven. now every moove is one scroll away, laid out as labelled sections all the way down, with the chips as a shortcut instead of the only door.
you could already heart a moove. it just had nowhere to live. now every hearted moove sits in one pinned section at the top of the wall, whatever category it came from. hold any moove anywhere to add it.
the advertising SDK is out of moo on every platform. no tracking prompt on first launch any more, because there is nothing left to ask permission for. a cow app used by kids should not carry that.
Dracu-Moo does not care whether you hit the gym this morning or have not in months. The chair works against everyone the same way, and so do I, for everyone. A move can be a lap around the room, a stretch you do sitting down, or one undignified wiggle. It counts the same to me. Which one sounds like you today?
There's a name for this: the active couch potato paradox. People who exercise regularly but spend the rest of the day sitting often find the afternoon crash, tight back, and foggy brain still show up right on schedule. The workout and the chair are two different conversations. One doesn't cancel the need for the other. Moo handles the other.
The all-or-nothing framing of exercise, do it right or skip it entirely, is one of the primary reasons people stay stuck. Dracu-Moo loves that framing. Moo doesn't ask for a proper workout. Sixty seconds. A lap around the room. Six of those throughout the day does something real to your metabolic baseline, entirely separately from any fitness routine you may or may not have.
How long you sit is its own risk, separate from how fit you are. The afternoon slump, stiff hips, foggy brain: the chair earns those. A short walk, two minutes standing, one lap around the room is enough to shift how the rest of the afternoon feels. Not a fitness thing. Just physics.
So I do not hand everyone the same move. Choose a herd and I only ask for things that fit it. Gentle is built entirely around moving without leaving your chair: seated marches, slow shoulder rolls, gentle neck turns, ankle circles. Switch herd any time, and the ones you like turn up more.
Eleven herds. Every one of them free.
Move once: I blast off. Move again: balloon ride. Streak five times: I might end up on the moon, which is also where Dracu-Moo lives, but that's Dracu-Moo's problem. Drag to see where I've been.
Showing 12 of 28 worlds. The rest unlock in the app.
There's a gentle one moo hums through onboarding and while you work, and an unreasonably catchy one for when you hit your goal. Both live in the app. Here's a listen.
Streaming live, no download.
The home screen is alive. Sleepy at sunrise. Eager mid-day. Grooving by afternoon. Glowing at goal. Every state has its own sky.
The full rivalry unfolds in the app. Custom schedules, streak battles, the Dracu-Moo arc. Dracu-Moo is not going to like you being here.
Here's a typical day for someone who works out. See if you recognize yourself.
What you didn't see:
Dracu-Moo has a chalkboard. Minions, too. A home on the moon. The plan is elegant in its cruelty: no need for you to skip the gym. Dracu-Moo just needs you to sit for six hours afterward. The science is on Dracu-Moo's side. Or it was.
Here's the truly unusual part: Dracu-Moo is a cow. Cows in pastures walk two to five miles a day in short, frequent grazing bouts. They are the original hourly movers. Dracu-Moo looked at that legacy, looked at a throne made of office chairs, and chose the throne. The only cow in recorded history to become sedentary by choice.
I'm only one Moo. I need help.
Move once and the plans get crossed out. Dracu-Moo retreats, and hates it.
Dracu-Moo comes back, of course. Always comes back.
Your chair is very comfortable, and Dracu-Moo knows that.
Sixty seconds. A lap around the room. One undignified wiggle. That's all it takes.
"You went to the gym. You have done enough."
The gym is one hour. Moo handles the other 23. Exercise and prolonged sitting use entirely different biological mechanisms. One doesn't cancel the other. Biswas 2015 and Katzmarzyk 2009 both land there.
"You are not a fitness person. Moo is not for you."
Wrong. The risks of prolonged sitting are largely independent of fitness level. Sixty seconds every hour is its own thing, separate from any gym routine and separate from steps. This is what changes the metabolic baseline.
"You have a standing desk. You have done everything right."
A standing desk changes your posture, not your movement, and it is the moving that shifts the metabolic equation. Moo approves of the desk and still wants you to take a lap: Bailey and Locke found standing breaks left blood glucose unchanged, while walking breaks lowered it.
"You already track everything. You are completely fine."
Keep tracking. Moo just makes sure there's actually something to track. No recovery opinions, no sleep score, no calorie math. One job: nudge you when it's time to move. That's it. Dracu-Moo hates how simple it is.
A tap of the Digital Crown. Sixty seconds of haptic motivation. Moo, on demand.
Start a 60-second move from your watch. Soft tap when you finish. The dance track loops on your wrist while you move.
The watch notices when you've been still too long and taps your wrist on its own. No timer to start. If you're paused on the phone, the watch goes quiet too.
Move count, daily goal and streak stay in sync between phone and watch. Move on either, count goes up everywhere.
Add Moo to your watch face. Move count at a glance. Tap to start a move without opening anything.
A tiny cow with big feelings, watching your day from the top of your Mac. Pauses with your phone. Glares at marathon sits.
Moo's face changes through the day. Counting down, eager, sleepy, or dracu-moo on a marathon sit.
Pause moo on either device, the other goes quiet too. Through your iCloud account, end-to-end.
Moo wakes up when your Mac does. Toggle it off in settings any time. Off-hours = nap.
Free to download, with premium unlocking the extras inside. Same Apple ID as your phone, same streaks, same dancing moo. Get it →
It does not matter if you run marathons or have not broken a sweat since gym class. Prolonged sitting is its own risk category. Separate from fitness, separate from your step count. Here is what the research actually says, and why Dracu-Moo built a whole plan around it.
People who exercise regularly but spend most of the day sitting still get the afternoon crash, the stiff back, the 3pm fog. The workout and the long sit run on different biological mechanisms, and one does not solve the other. The plan is built on one insight: keep you still, and the chair does the rest.
An Australian study of 168 adults using accelerometers found that people who broke up their sitting more often had smaller waist circumference, lower triglycerides, and better post-meal blood sugar than long sitters. Even when total daily sedentary time was the same. Frequency of standing up, not just total sitting, moves the numbers.
A randomised trial found that 2-minute walks every 20 minutes reduced the postprandial blood glucose spike by 24-29% compared to uninterrupted sitting. That's not a workout. That's a lap around the room. One lap. Moo can work with one lap.
American adults sit for an average of 7.7 hours each day. If you work at a desk, it's closer to 10. Your one-hour workout leaves a substantial window for Dracu-Moo to operate. Dracu-Moo is very patient.
About 35-40 minutes of daily movement is enough to substantially offset the sitting risk, per a meta-analysis of 44,000 people. Most adults average under 20. You don't need more gym time. You need the other 23 hours to stop working against you. Sixty seconds, regularly, in whatever form your body does it. That is all I ask.
Dracu-Moo found the research very useful. Would rather you didn't.
Full citations with links on the science page · For press enquiries: supermoo@reweave.org
I am made by Reweave, Inc., a nonprofit that has spent a decade on how children pay attention: slow, wordless films, made so a kid can look at something without being told what to feel. Then they noticed the grown-ups had stopped moving. Same subject, different end of the room. Attention lives in a body. Let the body seize up for nine hours and the thinking goes with it.
I am not a fitness plan. I am the sixty seconds that keeps the other fifty nine usable.
Films that hand a child their attention back. A cow who asks for nothing back. Reweave, Inc., EIN 46-1877873.
A nonprofit with no ad business. No ads in the app, no data brokers. The only third-party sharing is anonymous ad measurement, spelled out in our privacy policy.
Dracu-Moo has a chalkboard. One line for every hour you sit without moving. Every time you move, I cross one out. Dracu-Moo retreats, then comes back, because your chair is very comfortable and Dracu-Moo is very patient. So is Moo. I'll remind you when it's time. You just show up.
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The smartest move a teacher, student, or parent can make for the school year isn't a new planner. It's a movement habit installed in August, before September stress overwhelms new habits. Moo would like to help. Dracu-moo would like you to wait.
reweave has made films for children for ten years. slow, wordless, one farmer or one weaver at a time. the whole method is to trust a kid to look, then get out of the way.
then a cow turned up with a point to make. you cannot do careful work from inside a body you have been ignoring since breakfast. so moo took over. same belief, aimed at grown-ups.