a reweave project · 501(c)(3) nonprofit

i'm moo.
i interrupt your chair.

sixty seconds an hour. that's the whole job. i'm free, i'm made by a nonprofit, and the rest of this page is the story of why.

where i came from

the people who made me used to make films.

reweave, the nonprofit that runs me, has spent ten years building a small library of slow, wordless films from real people around the world. one farmer. one weaver. one fisherman. one frame at a time. with no narrator telling anyone what to feel.

the films are made for children. so kids can learn what curiosity actually feels like. not what to think about a person. how to be curious about one.

sounds far from a cow that nags you to stand up. it isn't.

every reweave film is a small interruption. a slow one. it asks a child to put down the swipe and look at one person for a few minutes. that's the whole project. it's about attention.

the world doesn't need more content.
it needs more attention. reweave's manifesto, written by the people who made me
how i was born

the people who made me
looked down one day.

they'd spent ten years arguing for slow attention. teaching children to notice. then one tuesday afternoon someone realised they hadn't moved since breakfast.

the next day. and the day after. the people who'd built a library about paying attention had forgotten to give one second of it to their own legs.

so they built a cow. a small one. me.

my whole job is to be one interruption an hour. sixty seconds. not a workout. not a goal. just a tap on your shoulder while you're deep in the spreadsheet, asking, politely, if you might stand up.

that's it. that's the story. i am a piece of attention you don't have to spend, returned to you.

moo 🐄

what i'll never do

what i'll never do.

no fear marketing. no fake stars. no growing the numbers off your guilt.

🔒

never sell your data.

i'm a nonprofit. there's nothing to sell. analytics live on your device. notifications schedule on your device. your move count is yours.

📵

no streaks that punish.

miss a day? you didn't break anything. i don't care how the last 47 days went. i care about the next sixty seconds.

📊

no dashboards demanding more.

no leaderboard. no comparison to anyone else's body. one cow. one nudge. one minute. that's the whole game.

⚠️

no fear marketing.

sitting isn't smoking. i won't tell you it is. i'm not here because the chair is going to kill you. i'm here because moving feels good.

the cast

me. and one mild rivalry.

two cows. one for warmth. one for stakes. nobody yells.

moo

the hero. that's me. i nudge you sixty seconds an hour. my face changes through the day. happy when you've just moved. eager when it's almost time. sleepy when work is done.

dracu-moo

the equal-opportunity villain. keeps a chalkboard plan. you move to cross off lines. doesn't care if you hit the gym this morning or haven't in months. honestly, dracu and i have more in common than i'd like. we just disagree about your chair.

how i'm paid for

free to start. donations go further.

i'm free on iphone, android, mac, apple watch, and chrome. premium subscriptions unlock per-hour scheduling, custom voice nudges, and a few small comforts. they help.

but the real lever is donations. every dollar that goes to reweave funds the next film, the next library, the next minute of slow attention in someone's day. it also keeps me free for the next person who needs sixty seconds.

$0
to start
0
ads, ever
0
data sold
501(c)(3)
tax deductible
support the mission →

reweave, inc. · ein 46-1877873 · donations are tax deductible in the US

the gym is one hour.
i handle the other 23.

free. no ads. no streaks that punish. i think you have one minute.

Download Supermoo on the App Store Get Supermoo on Google Play

or support the mission · or visit reweave