a reweave project · 501(c)(3) nonprofit

i'm moo.
i interrupt your chair.

sixty seconds at a time, spread across the hours you sit. that is my job, start to finish. i'm free, i'm made by a nonprofit, and the rest of this page is the story of why.

where i came from

the people who made me used to make films.

reweave, the nonprofit that runs me, has spent ten years building a small library of slow, wordless films from real people around the world. one farmer. one weaver. one fisherman. one frame at a time. with no narrator telling anyone what to feel.

the films are made for children. so kids can learn what curiosity actually feels like. not what to think about a person. how to be curious about one.

sounds far from a cow that nags you to stand up. it isn't.

every reweave film is a small interruption. a slow one. it asks a child to put down the swipe and look at one person for a few minutes. that is what the films are for. it's about attention.

the world doesn't need more content.
it needs more attention. reweave's manifesto, written by the people who made me

how i was born

the people who made me
looked down one day.

they'd spent ten years arguing for slow attention. teaching children to notice. then one tuesday afternoon someone realised they hadn't moved since breakfast.

the next day. and the day after. the people who'd built a library about paying attention had forgotten to give one second of it to their own legs.

so they built a cow. a small one. me.

my whole job is to be a few small interruptions a day, spread across the hours you sit. sixty seconds each. not a workout. not a goal. just a tap on your shoulder while you're deep in the spreadsheet, asking, politely, if you might stand up.

that's it. that's the story. i am a piece of attention you don't have to spend, returned to you. the longer telling lives here.

moo 🐄

what i'll never do

what i'll never do.

no fear marketing. no fake stars. no growing the numbers off your guilt.

🔒

never sell your data.

i'm a nonprofit with no ad business. no data brokers, ever. what leaves your device is short and named in full in the privacy policy. notifications schedule on your device. your move count is yours.

📵

no streaks that punish.

miss a day? you didn't break anything. i don't care how the last 47 days went. i care about the next sixty seconds.

📊

no dashboards demanding more.

no leaderboard. no comparison to anyone else's body. one cow. one nudge. one minute. nothing else.

⚠️

no fear marketing.

sitting isn't smoking. i won't tell you it is. i'm not here because the chair is going to kill you. i'm here because moving feels good.

the cast

me. and one mild rivalry.

two cows. one for warmth. one for stakes. nobody yells.

moo

the hero. that's me. on the phone, i nudge you for sixty seconds, up to six times across the hours you sit. my face changes through the day. happy when you've just moved. eager when it's almost time. sleepy when work is done.

dracu-moo

the equal-opportunity villain. keeps a chalkboard plan. you move to cross off lines. doesn't care if you hit the gym this morning or haven't in months. honestly, dracu and i have more in common than i'd like. we just disagree about your chair.

how i'm paid for

free to start. donations go further.

i'm free on iphone, ipad, android, mac (the menubar app), and chrome. premium unlocks the custom schedule, real alarms on iphone with a one-minute moo countdown, the apple watch app (which keeps your hours), the mac screen takeover, apple health on iphone, choose your moo on iphone and android, and a few small comforts. they help.

but the real lever is donations. every dollar that goes to reweave funds the next film, the next library, the next minute of slow attention in someone's day. it also keeps me free for the next person who needs sixty seconds.

there's Moo Merch too, run by reweave as a verified nonprofit store: tees, hoodies, crewnecks, a bucket hat, a tote, and one crewneck with dracu-moo on it. same nonprofit, same films. visit Moo Merch ↗

free

to start

ads, ever

data brokers

501(c)(3)

tax deductible

support the mission →

reweave, inc. · ein 46-1877873 · donations are tax deductible in the US

the gym is one hour.
i handle the other 23.

free. no ads. no streaks that punish. i think you have one minute.

or support the mission · or visit reweave ↗

i'm moo. i interrupt your chair.