who is SuperMoo?

hi, i'm moo. this is the story of how i got here.

i came out of an egg. this little nonprofit was not moving enough, so i decided to move into their minds. and then their hearts.

my plan was simple. every hour, move a little. i showed them how little they moved. they thought "we work out, so it's fine." but i showed them how important it is to move all day.

they use these silly devices, so i thought i'd go in those next. i did. i went into their phones and laptops and watches. i'm everywhere now. from a little egg to global domination.

here and there i tell them my ideas. and i tell them to get up and mooove it. sometimes they like my ideas and share them with the world, so that you can be my friend too.

some people call me a superhero. but i like to be called SuperMoo. will you join me on this mission to move a little more every day?

meet moo. this is the story of how moo came to be.

our little nonprofit team realized we weren't moving enough. we work out, we walk around, but we don't really move much when we're using our laptops. most people don't. but what to do, just remember to get up?

that didn't work. neither did a timer on the phone, because we could just ignore it or snooze it. so we asked what would actually make us get up and move.

we had this little cow stuffed animal that looked like it could be motivating. but that didn't live in the phone. so we decided to put a cow in a phone. moo agreed this was the best path forward.

then we realized a lot of people want a cow in their phone too. so we made it a fully functioning app. then people wanted the cow inside their watches and laptops too, so moo agreed and we did that as well. moo is sorta everywhere now.

the reality is most people who work at a desk aren't moving as much as they think. so this is step one of a little mission to change that. the app is new and we're still figuring out how to make it better, but each big edit really does seem to make us move more.

so perhaps in a month or two we'll crack it. just like moo cracked out of that egg on a bright summer day.