press kit · for journalists, bloggers, makers
Supermoo, on the record.
A free movement break reminder app on iPhone, iPad, Apple Watch, Mac menu bar, Android, and Chrome. Made by a small 501(c)(3) nonprofit whose first ten years made slow, wordless films for children, and whose latest project is a small cow that nudges desk workers to stand up. Everything you need to write about us is on this page.
The fact sheet
App name
SuperMoo: Movement Break Timer
Category
Health & Fitness · Movement break reminder
Subtitle
Stretches. Posture. Sit less.
Platforms
iPhone, iPad, Apple Watch, Mac menu bar, Android, Chrome extension
Price
Free with optional premium subscription. Free tier delivers three well-timed daily reminders (10am, 1pm, 3:30pm) on iPhone, iPad, Android, Mac menubar (free download from supermoo.org), and Chrome. Premium adds custom schedule (including hourly), quiet hours, the full-screen lock-screen alarm (iOS 26+), the Apple Watch companion, the Mac screen takeover, Apple Health write, choose your moo, and longer history. Available as a monthly, annual, or one-time lifetime option, and one purchase unlocks every Apple platform (iPhone, iPad, Mac, Apple Watch).
Account
None. No sign-up. No email. No personal data collected.
Made by
Reweave, Inc., a 501(c)(3) public charity · EIN 46-1877873 ·
reweave.orgOrigin
A film studio for children pivoting into a reminder app because they realised they'd spent ten years arguing for slow attention and forgot to give any of it to their own legs. The full story is on the
about page, told in Moo's voice.
Launch
May 2026 (iPhone and Android). Apple Watch and Mac menu bar followed soon after. Version 4 (2026) made the reminder a tiny showdown, added "choose your moo" (pick moo or the villain dracu-moo to run your day), introduced moo across the home-screen widget, alarms, watch, mac, and Apple Health, gave dracu-moo a glow-up, and made onboarding cinematic. Version 5 (2026) added a five-question which-moo-are-you quiz, focus moo (a work-and-move deep-work timer), a share-the-herd card, a UV sun-watch, and calmer matcha move colors. SupermooBar 4.0 for Mac (2026) brought focus moo to the menu bar, with a live block countdown in the pill.
Privacy
No account, no analytics that identify you, no third-party trackers, no ads. Data we ask for is opt-in and explained where you opt in. See
privacy for the long version.
Ready-to-paste blurbs
25 words
Supermoo is a free movement break reminder app from a small nonprofit. Sixty seconds an hour, every hour, on every screen you own. No account.
50 words
Supermoo is a free movement break reminder app made by Reweave, Inc., a 501(c)(3) nonprofit. It nudges you to stand up and move for sixty seconds every hour, with a friendly cow named Moo and a villain cow named Dracu-Moo who really wants you to stay seated. No account, no ads, no leaderboard.
100 words
Supermoo is a free movement break reminder app on iPhone, iPad, Apple Watch, Mac menu bar, Android, and Chrome. It nudges you to stand up and move for sixty seconds every hour, with a friendly cow named Moo and a villain cow named Dracu-Moo who'd love it if you kept sitting. It is not a fitness app, it's a movement app. Version 4 made the reminder a tiny showdown between Moo and Dracu-Moo, added "choose your moo" (pick either cow to run your day), and made Moo show up across the home-screen widget, real alarms, Apple Watch, Mac, and Apple Health. Version 5 added a which-moo-are-you quiz, focus moo (deep-work blocks with one-minute movement breaks), and a share-the-herd card. Made by Reweave, a 501(c)(3) nonprofit. No account, no ads.
The honest one-liner
The gym is one hour. Supermoo handles the other twenty-three.
The line we keep coming back to
It is not a fitness app. It is a movement app. There is a difference.
From the homepage hero
A small nonprofit that used to make slow films for children, now also makes a small cow that interrupts your chair.
If you only have one sentence
Brand assets
Logo
The squircle moo icon. PNG at 512px on this site (download 512) and 32px (download 32). For larger sizes or vector, write us.
Social card
1200 by 630 Open Graph image (download). The same one our pages use for Twitter, Facebook, LinkedIn previews.
Moo, dancing
The full hand-keyed dance loop as an animated PNG (download) and as MP4 (download). For higher quality or alternate framings, write us.
Pro Mooo
Pro tier promo image (download).
The palette
Typeface pairing is Caprasimo for display, Nunito 700 to 900 for body, and Fredoka 500 to 600 for accents. All three are free on Google Fonts.
Naming and lowercase voice
Official name
"SuperMoo" in the App Store, "Supermoo" almost everywhere else. Both acceptable.
In-app voice
Lowercase. Always. "moo" lowercase except at the start of a sentence (and even then we sometimes don't bother). Extra o's, always: moooove as the verb, moooving when it's happening.
Characters
Moo (the friendly hero) and Dracu-Moo (the villain cow on the moon). Both are referred to by name only, never with gendered pronouns. Dracu-Moo is "scheming," not "evil."
Never
No em-dashes. No fitness-app posturing. No competitor framing. No "10x your productivity." No "biohack." Moo is for everyone, equally tired.
The Reweave angle, for the story you'd write
Reweave is a small US nonprofit that spent its first ten years making slow, wordless films for children, mostly for kids around the world with limited access to gentle media. The films were made by hand, over years, with patience. Then the people who made them looked down one day and realised they had argued for slow attention for a decade and forgotten to give one second of it to their own bodies. Supermoo is the smallest possible apology to their legs.
It also became something else: a way to fund the wider mission. Every dollar of Supermoo's premium revenue and every donation funds Reweave's next film, the next library, the next minute of slow attention in a child's life. Donations are tax deductible in the US.
For the longer telling, in Moo's own voice, read /about.
Contact & founder availability
Last updated 2026-06-19. Reweave, Inc. · 501(c)(3) Nonprofit · EIN 46-1877873.
