why most movement reminders fail

a ping that
disappears leaves
no trace.

Most movement reminder apps bet everything on delivery. Smarter timing. Louder notifications. Full-screen alerts. The assumption is that if the reminder reaches you at the right moment, you'll act on it.

That solves one problem. The real problem is what happens after week two. You've trained yourself to dismiss the notification before reading it. It's in the same mental category as "your storage is almost full." The reminder became noise.

Supermoo's bet is different. When you miss a movement reminder, something happens. Dracu-Moo's notifications start appearing. They escalate in tone as he starts winning. Missing reminders means a villain is getting stronger. That's a story, not a ping.

the research is clear: habits stick when missing them feels like something, not just a skipped notification. that's the design principle behind dracu-moo. read more on the science page.

dracu-moo · what he sends when you've been sitting too long

"the chalkboard plan is ahead of schedule. moo lah lah."

how the movement reminder works

sixty seconds. once an hour.
that's the whole loop.

🔔

the nudge.

Moo taps you on the shoulder once an hour. Not aggressive. Not a siren. Just a cow who has one thing to say: maybe stand up? You pick the schedule, the days, the intensity.

🚶

the move.

Stand. Stretch. Walk to the kitchen. Stare at a plant for 60 seconds. Squats. Desk push-ups. There are over 40 moves across five vibes. Moo counts them all.

📋

the chalkboard.

Tap moo, your streak goes up and Dracu-Moo loses a line off his chalkboard. Keep ignoring reminders and his notifications get progressively more sinister. The narrative runs itself.

questions about the movement reminder

stuff people ask.

How often does the movement reminder go off? ▾

Free plan: every two hours. Premium: you set it. Every hour, every 90 minutes, specific times, specific days. Gentle mode lets you pick exact times. Keen mode fires every hour. Regular mode fires every two hours. You can also set a window (9am to 6pm, weekdays only) so moo doesn't buzz you at midnight.

Is this different from just setting a phone alarm? ▾

Yes. A phone alarm is one tone that means nothing. Supermoo has two characters with different motivations whose messages change based on your streak. Moo rewards you when you move. Dracu-Moo appears when you've been ignoring reminders and his notifications escalate in tone. The narrative creates consequence, which is what actually changes behavior long-term. There's also a move library, vibe modes for different days (office vs WFH vs rest day vs hoops), an Apple Watch companion, a Mac menubar app, and a Chrome extension.

What if I already go to the gym? Do I still need movement reminders? ▾

Yes, and there's actual research on this. A peer-reviewed study on desk workers found that uninterrupted sitting for four hours measurably reduces blood flow to the brain, independent of overall fitness. Your morning workout doesn't prevent the afternoon slowdown. Short movement breaks throughout the day do. The gym-goers page has more on this, and the science page covers all 16+ studies.

What platforms does the movement reminder app work on? ▾

iPhone, Android, Mac (menubar app), Apple Watch, and Chrome extension. One purchase unlocks premium on Apple platforms (iOS + Mac + Watch via Apple Universal Purchase). Android and Chrome are separate. The free version works on all platforms with no account required.

Is Supermoo free? ▾

Yes. The free version includes movement reminders, the full move library, the villain system, streaks, and the villainous Dracu-Moo notifications. Premium adds hourly reminders (vs every two hours on free), custom schedules, Apple Watch support, and iOS home screen widgets. No ads on either tier. Supermoo is made by Reweave, a 501(c)(3) nonprofit.

Who is Dracu-Moo? ▾

Dracu-Moo is the villain cow. He chose a sedentary lifestyle and has a chalkboard with a ten-chapter plan to keep you seated indefinitely. His plan has chapters like "the comfy chair gambit," "operation: one more episode," and "the post-workout rest." When you move, you strike a line from his chalkboard. When you ignore movement reminders, his notifications appear and get progressively more sinister. He signs them "moo lah lah." He is not to be trusted.

available everywhere you work

the movement reminder
that follows you.

iPhone · Mac · Android · Apple Watch · Chrome. one purchase covers all your Apple devices.

📱

iPhone

The full experience. Move library, villain system, streaks, notifications, customizable schedule. The whole moo.

start here

💻

Mac menubar

A tiny pill counting down the hour in your menubar. Turns red when moo has been patient long enough. Zero clutter.

🧩

Chrome

Lives in your toolbar. Works on Windows, Mac, Chromebook. Perfect if you live in a browser all day.

⌚

Apple Watch

A tap on your wrist. Tap back to log a move without touching your phone. Complication keeps the countdown on your watch face.

the movement
reminder that
fights back.

a ping that
disappears leaves
no trace.

sixty seconds. once an hour.
that's the whole loop.

stuff people ask.

the movement reminder
that follows you.

sixty seconds.
his chalkboard loses a line.

the movementreminder thatfights back.

a ping thatdisappears leavesno trace.

sixty seconds. once an hour.that's the whole loop.

stuff people ask.

the movement reminderthat follows you.

sixty seconds.his chalkboard loses a line.

the movement
reminder that
fights back.

a ping that
disappears leaves
no trace.

sixty seconds. once an hour.
that's the whole loop.

the movement reminder
that follows you.

sixty seconds.
his chalkboard loses a line.