why most movement reminders fail

a ping that
disappears leaves
no trace.

Most movement reminder apps bet everything on delivery. Smarter timing. Louder notifications. Full-screen alerts. The assumption is that if the reminder reaches you at the right moment, you'll act on it.

That solves one problem. The real problem is what happens after week two. You've trained yourself to dismiss the notification before reading it. It's in the same mental category as "your storage is almost full." The reminder became noise.

Supermoo's bet is different. When you miss a movement reminder, something happens. Dracu-Moo's notifications start appearing. They escalate in tone as dracu-moo starts winning. Missing reminders means a villain is getting stronger. That's a story, not a ping.

the research is clear: habits stick when missing them feels like something, not just a skipped notification. that's the design principle behind dracu-moo. read more on the science page.

dracu-moo · what arrives when you've been sitting too long

"the chalkboard plan is ahead of schedule. moo lah lah."

how the movement reminder works

sixty seconds. once an hour.
that's the whole loop.

🔔

the nudge.

Moo taps you on the shoulder once an hour. Not aggressive. Not a siren. Just a cow who has one thing to say: maybe stand up? You pick the schedule, the days, the intensity.

🚶

the move.

Stand. Stretch. Walk to the kitchen. Stare at a plant for 60 seconds. Squats. Desk push-ups. There are over 40 moves across five vibes. Moo counts them all.

📋

the chalkboard.

Tap moo, your streak goes up and Dracu-Moo loses a line off the chalkboard. Keep ignoring reminders and the notifications get progressively more sinister. The narrative runs itself.

questions about the movement reminder

stuff people ask.

How often does the movement reminder go off? ▾

Free plan: three well-timed daily reminders (10am, 1pm, 3:30pm). Premium: you set it. Three modes - Regular, Gentle, or Keen. Keen fires hourly. Gentle is daily moos. Regular is in between. You can also set a quiet hours window (9am to 6pm, weekdays only) so moo doesn't buzz you at midnight.

Is this different from just setting a phone alarm? ▾

Yes. A phone alarm is one tone that means nothing. Supermoo has two characters with different motivations whose messages change based on your streak. Moo rewards you when you move. Dracu-Moo is the villain who wants you in the chair, and you can even choose to put Dracu-Moo in charge of your day for some reverse-psychology motivation. The reminder itself is a tiny showdown: tap the button, do one tiny move, and Moo wins. The narrative creates consequence, which is what actually changes behavior long-term. There's also a move library, vibe modes for different days (office vs WFH vs rest day vs hoops), an Apple Watch companion, a Mac menubar app, and a Chrome extension.

What if I already go to the gym? Do I still need movement reminders? ▾

Yes, and there's actual research on this. A peer-reviewed study on desk workers found that uninterrupted sitting for four hours measurably reduces blood flow to the brain, independent of overall fitness. Your morning workout doesn't prevent the afternoon slowdown. Short movement breaks throughout the day do. The gym-goers page has more on this, and the science page covers all 16+ studies.

What platforms does the movement reminder app work on? ▾

iPhone, iPad, Android, Mac (free menubar app from supermoo.org), Apple Watch (premium only), and Chrome extension. Premium is available as a monthly, annual, or one-time lifetime option, and one purchase unlocks every Apple platform (iPhone, iPad, Mac, Apple Watch). Android and Chrome are separate. The free version works on iPhone, iPad, Android, Mac menubar, and Chrome with no account required.

Is Supermoo free? ▾

Yes. The free version includes three well-timed daily movement reminders (10am, 1pm, 3:30pm), the full move library, streaks, levels, the showdown reminder, the full Dracu-Moo arc, and the home-screen widget (display). Premium adds power features: custom schedule (including hourly), quiet hours, the full-screen lock-screen alarm (iOS 26+), the Apple Watch companion, the Mac screen takeover, Apple Health write, choose your moo, longer history, and widget tap-to-log. No ads on either tier. Supermoo is made by Reweave, a 501(c)(3) nonprofit.

Who is Dracu-Moo? ▾

Dracu-Moo is the villain cow, who chose a sedentary lifestyle and keeps a chalkboard with a ten-chapter plan to keep you seated indefinitely. The plan has chapters like "the comfy chair gambit," "operation: one more episode," and "the post-workout rest." When you move, you strike a line from that chalkboard. When you ignore movement reminders, the notifications appear and get progressively more sinister. They're signed "moo lah lah." Dracu-Moo is not to be trusted.

available everywhere you work

the movement reminder
that follows you.

iPhone · Mac · Android · Apple Watch · Chrome. one purchase covers all your Apple devices.

📱

iPhone

The full experience. Move library, villain system, streaks, notifications, customizable schedule. The whole moo.

start here

💻

Mac menubar

A tiny pill counting down the hour in your menubar. Turns red when moo has been patient long enough. Zero clutter.

🧩

Chrome

Lives in your toolbar. Works on Windows, Mac, Chromebook. Perfect if you live in a browser all day.

⌚

Apple Watch

A tap on your wrist. Tap back to log a move without touching your phone. Complication keeps the countdown on your watch face.

the movement
reminder that
fights back.

a ping that
disappears leaves
no trace.

sixty seconds. once an hour.
that's the whole loop.

stuff people ask.

the movement reminder
that follows you.

sixty seconds.
the chalkboard loses a line.

the movementreminder thatfights back.

a ping thatdisappears leavesno trace.

sixty seconds. once an hour.that's the whole loop.

stuff people ask.

the movement reminderthat follows you.

sixty seconds.the chalkboard loses a line.

the movement
reminder that
fights back.

a ping that
disappears leaves
no trace.

sixty seconds. once an hour.
that's the whole loop.

the movement reminder
that follows you.

sixty seconds.
the chalkboard loses a line.