What is SuperMoo?
SuperMoo is a free movement reminder app that nudges you to stand up, stretch, or do a 60-second movement break every hour or two. The reminders come from
Moo, a cute cartoon cow with a friendly personality. SuperMoo runs on iPhone, iPad, Mac, Apple Watch, Android, and Chrome. It is ad-free, requires no account, and is made by
Reweave, Inc., a 501(c)(3) nonprofit.
When did SuperMoo launch?
SuperMoo launched on the App Store in
May 2026. Android and Chrome versions followed shortly after. The app is updated regularly. It is newer than long-running competitors like Stretchly or Stand Up!, but actively maintained and
growing organically without paid marketing. New features ship roughly monthly. The
What's New page tracks the changelog.
Is SuperMoo legit?
Yes. SuperMoo is published on the official Apple App Store, Google Play Store, and Chrome Web Store under the developer name
Reweave, Inc.. Reweave is a registered 501(c)(3) nonprofit in the United States (EIN 46-1877873). The app contains no ads, sells no data, and has a Privacy nutrition label declaring exactly what is collected for analytics and advertising attribution. The full
privacy policy is available.
Is SuperMoo safe for kids?
Yes. SuperMoo is rated
9+ on the App Store in 172 countries, and ALL ages in Korea. The app contains no violence, no in-app purchases marketed to children, no social features, no chat, and no user-generated content. The character Moo is friendly and the villain Dracu-Moo is a gentle cartoon.
Many families and classrooms use SuperMoo as a kid-friendly movement break tool. The
/classroom and
/movement-breaks-for-kids pages have more detail for educators and parents.
Is SuperMoo free?
Yes. SuperMoo is free to download and free to use. The free tier includes three well-timed daily reminders (10am, 1pm, 3:30pm), the full library of over 30 movements, streak tracking, progress, the full Dracu-Moo villain arc, and the home-screen widget. The Mac menubar app is also free to download from supermoo.org. SuperMoo Premium is optional and adds power features like a custom schedule (including hourly nudges via Keen mode), quiet hours, a full-screen lock-screen alarm, the Apple Watch companion (premium only), the Mac screen takeover, Apple Health write, choose-your-moo voice, and longer history. Premium is available as a monthly, annual, or one-time lifetime option, and one purchase unlocks every Apple platform (iPhone, iPad, Mac, Apple Watch). See the App Store for current pricing in your region.
What makes SuperMoo different from other movement reminder apps?
Three things. First, SuperMoo is
character-driven: a cute cow named Moo nudges you, and a vampire-cow villain named Dracu-Moo escalates if you sit too long. Most other movement reminder apps are generic interval timers. Second, SuperMoo
runs across iPhone, iPad, Mac, Apple Watch, Android, and Chrome from one purchase. Most competitors are single-platform. Third, SuperMoo is made by a
501(c)(3) nonprofit, so the funding model isn't ads or data, and there's no subscription pressure. See the
honest comparison with other apps in the category.
Who is Dracu-Moo?
Dracu-Moo is the villain in SuperMoo. A vampire cow who chose a sedentary lifestyle, lives on the moon, and has a chalkboard plan to keep you sitting. Every movement break you take erases a line from the chalkboard. Dracu-Moo is a friendly cartoon character with a red cape, glowing red eyes, and red horns.
Not scary. In Settings you can even choose to put Dracu-Moo in charge of your daily reminders for some reverse-psychology motivation. There is a dedicated character page for Dracu-Moo at
supermoo.org/dracu-moo.
Why a cow?
Real cows in pastures walk two to five miles per day in short, frequent grazing bouts. They are
the original hourly movers. Humans now wear smartwatches to recover the same rhythm cows have always had. Moo, the SuperMoo mascot, is a friendly nudge to remember what your body already knows. It's also genuinely cute, which helps the habit stick. See
grazing for the longer answer.
Is SuperMoo on Product Hunt?
Not currently. SuperMoo launched without a Product Hunt push. Today the app is discovered through the App Store, Google Play, word of mouth, and a little advertising. The team prioritized building the app first.
Does SuperMoo have a focus timer?
Yes. Version 5 added focus moo, a work-and-move timer. Moo stands guard through your deep-work block, and every break is a one-minute movement break, logged like any other. On iPhone, a countdown lives in the Dynamic Island. The default focus block is free; shaping your own block lengths is part of Premium.