Everything you might want to know about SuperMoo.

SuperMoo is a free movement reminder app that nudges you to stand up, stretch, or do a 60-second movement break, up to six times a day on the free phone app. The reminders come from Moo, a cute cartoon cow with a friendly personality. SuperMoo runs on iPhone, iPad, Mac, Android, Wear OS and Chrome, plus Apple Watch with premium on iPhone. It is ad-free, requires no account, and is made by Reweave, Inc., a 501(c)(3) nonprofit.

SuperMoo is made by Reweave, Inc., a 501(c)(3) nonprofit (EIN 46-1877873) originally known for making slow, wordless films. Reweave is a small team. SuperMoo is a self-funded nonprofit project, not a venture-backed startup. The team's prior work includes films screened at international festivals. The full story is on the about page.

SuperMoo launched in 2026, on iPhone first, with Android shortly after. The app is updated regularly. It is newer than long-running competitors like Stretchly or Stand Up!, but actively maintained and growing organically without paid marketing. New features ship roughly monthly. The What's New page tracks the changelog.

Yes. SuperMoo is published on the official Apple App Store, Google Play Store, and Chrome Web Store under the developer name Reweave, Inc.. Reweave is a registered 501(c)(3) nonprofit in the United States (EIN 46-1877873). The app contains no ads, sells no data, and has a Privacy nutrition label declaring exactly what is collected for analytics and advertising attribution. The full privacy policy is available.

SuperMoo is made for grown-ups and is not directed at children. It is rated 4+ on the App Store and has no ads, no social features, no chat and no user-generated content. If you are a teacher, a parent or a coach and want to move a group of kids, run the free brain break timer for them: it works on any screen, with no app and no account. The /classroom and /movement-breaks-for-kids pages have more detail for the grown-ups running it.

Yes. SuperMoo is free to download and free to use. On iPhone and Android, the free tier includes up to six daily reminders spread across your sitting day, moo picks for me, every one-minute moove in the library, a weekly count of the days you moved (no streaks), progress, the full Dracu-Moo villain arc, and the home-screen widget. The Mac menu bar app is also a free download on the Mac App Store. SuperMoo Premium is optional and adds power features like a custom schedule (including hourly nudges via Keen mode), quiet hours, real alarms on iPhone (iOS 26 or later) with a one-minute moo countdown, the Apple Watch app with iPhone (premium only), the Mac screen takeover, Apple Health on iPhone, choose-your-moo voice, and longer history. Premium is available as a monthly, annual, or one-time lifetime option, and one purchase unlocks every Apple platform (iPhone, iPad, Mac, Apple Watch). See the App Store for current pricing in your region.

Three things. First, SuperMoo is character-driven: a cute cow named Moo nudges you, and a vampire-cow villain named Dracu-Moo escalates if you sit too long. Most other movement reminder apps are generic interval timers. Second, SuperMoo runs across iPhone, iPad, Mac, Apple Watch, Android, and Chrome, and one premium purchase covers iPhone, iPad, Apple Watch and Mac. Most competitors are single-platform. Third, SuperMoo is made by a 501(c)(3) nonprofit, so the funding model isn't ads or data, and there's no subscription pressure. See the honest comparison with other apps in the category.

Dracu-Moo is the villain in SuperMoo. A vampire cow who chose a sedentary lifestyle, lives on the moon, and has a chalkboard plan to keep you sitting. Every movement break you take erases a line from the chalkboard. Dracu-Moo is a friendly cartoon character with a red cape, glowing red eyes, and red horns. Not scary. With premium on iPhone and Android you can even put Dracu-Moo in charge of your daily reminders for some reverse-psychology motivation. There is a dedicated character page for Dracu-Moo at supermoo.org/dracu-moo.

Real cows in pastures walk two to five miles per day in short, frequent grazing bouts. They are the original hourly movers. Humans now wear smartwatches to recover the same rhythm cows have always had. Moo, the SuperMoo mascot, is a friendly nudge to remember what your body already knows. It's also genuinely cute, which helps the habit stick. See grazing for the longer answer.

Yes, with premium, paired with an iPhone. SuperMoo has a native Apple Watch app with a Moo complication you can pin to your watch face. The Watch app nudges you, keeps your hours (its own nudges follow your schedule and days, not the same hours every day), and lets you log a move from your wrist without opening your phone. It also surfaces Dracu-Moo on the Watch when you're overdue for a movement break. Details at /apple-watch.

Yes. SuperMoo for Mac is a native macOS menu bar app. It lives in your menu bar as an expressive Moo face, ticks down to the next movement break, and, with premium, gently takes over your screen when it's time. Focus moo runs deep-work blocks with a live countdown in the menu bar pill, and the which-moo-are-you quiz runs on the desktop too. It does not open a window or bounce in the dock. Available on the Mac App Store. See supermoo.org/mac.

SuperMoo collects minimal data. No name, no email required to use the app. As of version 6.0 there is no advertising SDK on any platform. The only ad measurement left is Apple’s own attribution token on iPhone and iPad, and there is none at all on Android, Mac or Chrome. SuperMoo does not sell data. The privacy policy is at supermoo.org/privacy and lists every data type collected.

No. SuperMoo contains no ads. The free tier is fully functional. Funding comes from the optional Premium subscription and direct donations to Reweave, Inc. at reweave.org.

Research broadly converges on once per hour or two, for at least one minute. The American Heart Association recommends every 30 minutes. Cornell ergonomics research suggests the 20-8-2 rule (sit 20 min, stand 8 min, move 2 min). SuperMoo sends up to six gentle nudges across the hours you sit, free on the phone, and premium lets you set your own cadence. The full science breakdown is at /science.

Not currently. SuperMoo launched without a Product Hunt push. Today the app is discovered through the App Store, Google Play, word of mouth, and a little advertising. The team prioritized building the app first.

Yes, on iPhone, iPad, Android and Mac. Version 5 added focus moo, a work-and-move timer. Moo stands guard through your deep-work block, and every break is a one-minute movement break, logged like any other. On iPhone, a countdown lives in the Dynamic Island. The default focus block is free; shaping your own block lengths is part of Premium.

Three ways. Leave a review on the App Store or Google Play, even a short one helps a lot for a new app. Tell a friend who sits too much. Donate to Reweave, Inc. at reweave.org. Reweave is a 501(c)(3) nonprofit, so US donations are tax-deductible.